What's a good idea for a online clothing store?

This question is for day dreamers, idea makers, entrepreneurs, and anyone! What have you thought would be good ideas for a clothing store? Mostly looking for inspiration Marketing and store image wise and products. For example just ANY IDEAS NONE are dumb. Like maybe always I could always use the same 5 models and have them all have a different personality in the store ( like Sam will be the edgy one who always models the dark grunge clothes) and they can build up a big social media presence. Let's work off each other. Image the store is more chic like selling laced up dresses, thigh high boots, contact lenses. // fashion
Added (1). Also name ideas for a store that will be very stylish and a little bad a**. Nothing vvery cutesy. Soemthing that sounds high end or cool. Like Royals or Bliss. Hmm

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