Not all Asians and not all Americans will wear this makeup, but each culture does have different makeup techniques in general.
For example, Asian makeup tends to have a straighter eyebrow, circle lenses, and more natural lip, like the Asian model with brown hair shown below.
And American makeup tends to have a higher brow arch, more dramatic lip, and no contact lenses, like the American model with blonde hair shown below.
I think the goal of most Asian makeup is to make the wearer look more youthful (which is one effect of wearing the big contact lenses), whereas the goal of most American makeup is to make the wearer look more elegant and refined, when it's done right.
Which look do men generally prefer as far as makeup?
Of course there are other styles of makeup too (such as Indian style makeup), but for the purpose of this question, just Asian and American.
Added (1). BTW, obviously I'm talking about "full" makeup styles, not natural makeup.
Read more: Men: Do you like Asian or American makeup better?